value proposition

Value Proposition

Our holistic value proposition to our customers and vendors makes us the perfect metals trading partner:

  • Reliable relationship network

    We are a trading company with the reputation of standing by our commitments without compromising on our values regardless of any vagaries in the market. We offer a mutually beneficial environment for our stakeholders. The trust of the Tata brand, our knowledge and market presence combine to position us uniquely in the eyes of our suppliers and customers.

  • Global team

    Our qualified and experienced traders operate in major and emerging markets, and also leverage their presence for sourcing from competitive suppliers.

  • Delivering value

    We deliver value through customised offerings that are tailored through local insights of the markets, deeper understanding of customer needs and supplier capabilities, and product and commercial expertise. This gives us preferred partner status.

  • Product customisation

    We offer upgraded products and value-added services to suit the changing needs of the industry. Grades, lot sizes and delivery times can be customised as per customer requirements.

  • Customer service

    Our offices are manned by competent staff, allowing us to support all our customers’ business requirements, including sourcing, logistics and after-sales service.

  • Quality assurance

    We are committed to bringing the most high-quality products to our customers. We undertake independent sampling and testing of consignments to ensure only the highest quality products are delivered.

  • Innovation

    We are constantly scouring the market for new and innovative products to offer high-quality material to our customers. We proactively interact with our customers and suppliers to differentiate our offerings in alignment with long-term strategy.

  • Competitive pricing

    We collaborate with partners on competitive prices for materials and discussions on convenient methods of payment.

  • Managing risk

    We specialise in the anticipation and management of risk in the highly volatile and risk-prone arena of international commodities trading. Our competent team of international traders continuously monitors the markets and price movements with well thought out strategies, as we are cognisant of the fact that these impact bottom lines.